Why Data Management Platform Usage Will Triple in 2014
Industry reports show that companies are increasingly embracing data-driven approaches to marketing, and are becoming more sophisticated about the types of data they are using. According to a recent...
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Neustar Launches PlatformOne, An Integrated, Centralized Marketing Solution
Today, Neustar introduced an industry first offering that’s destined to become marketers’ “easy button” for maximizing customer reach, enhancing campaigns and increasing ROI. PlatformOne is a...
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Send the Right Signal with Your Cross-Channel Marketing Strategy
As a modern marketer, it’s not enough for you to simply analyze online marketing efforts for success. To be truly effective, you need to perform in-line marketing: aligned campaigns that look at the...
View ArticleWhat Does the Marketing Industry Say About Neustar PlatformOne?
We recently announced the launch of PlatformOne, a single marketing platform that integrates real-time customer and media insights with the tools to activate more personalized marketing campaigns,...
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Neustar Customer Intelligence Helps a Retailer Break New Ground
A nationwide wireless carrier was looking to locate new stores. To make informed choices and avoid costly mistakes, they used Neustar Customer Intelligence before investing millions in real estate,...
View ArticleFour Big Digital Advertising Trends from Q1’s Media Intelligence Report
Digital marketing is rapidly evolving, with constant changes in behavior and emergence of new players. To help marketers keep up with the latest trends, we publish the Media Intelligence Report on a...
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Research: Top-Audience Targeting Lifts ROI on Media Spend up to 5500%
According to Neustar’s just-released Q1 2014 Media Intelligence Report, some brands are getting amazing returns on their media spend by leveraging third-party data to target highly desirable audiences....
View ArticleHow Good Is Your Customer Intelligence?
A marketing message can only work if it reaches its intended target. It’s almost as bad sending an ad to an inappropriate person (for instance, a minivan ad delivered to a young, single guy or a snow...
View ArticleFive Ways to Waste Your Online Ad Spending
Digital advertising is booming. In 2013, for the first time, Internet ad revenues surpassed TV ad revenues, according to the Interactive Advertising Bureau and PricewaterhouseCoopers U.S. Once cautious...
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Three Opportunities to Find Your Best Customers and Engage Them
As a digital marketer in 2014, you stand at a crossroads of opportunity. On your left are the customers and prospects, ready and receptive to a personalized digital dialogue with your brand. On your...
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